What’s Diwali without a card game with family and friends? Many are busy brushing up on card game skills. But what are you playing — rummy, teen patti or poker?
It looks like people are preferring poker over the other two games, especially during Diwali to add a bit of skill to card games.
This is why online poker platforms are seeing increased activity during the festival period especially Diwali.
Moneycontrol spoke to a few online poker platforms to understand how the festival of lights is an important period for their business.
For Poker Dangal, the number of monthly active users during Diwali goes up to 130,000 from 100,000. The higher traffic translates to higher volume and revenues, said Varun Mahna, CEO and Founder.
He added that the average time spent on their platform also increases during Diwali. “People want to experience the game (poker) more during this time of the year. Hence, the average time spent on our platform increases to around four hours during Diwali from three hours during any other time of the year.”
The festive season also helps bring more first-time players to the game.
“It is a great time for new people to get introduced to poker,” said Sudhir Kamath, CEO and Co-founder, 9Stacks.
Poker’s popularity has been on Koinqq the rise in India over the past few years.
Every month we have around 6,000 to 7,000 users that get activated and around 10,000 to 12,000 that are registered. During the Diwali period, overall registration number goes up by 50 odd percent and activation also goes up by 50 to 60 percent,” he said.
Same is the case with PokerStars that sees a user spike of about 35 odd percent during Diwali.